I had the wonderful privilege of working with Dolby to help launch their first ever consumer product: Dolby Dimension, the first wireless headphones perfected for entertainment at home.
Together with my team at Omelet, we created the campaign Binge Smarter. In modern culture we have a surplus of content at our fingertips, with Netflix, YouTube, and social media, the possibilities are endless. The problem with so much content is that we end up sacrificing our connection to the world around us in order to keep up. Thankfully, Dimension has amazing features like LifeMix and Cinematic Sound so they give you the best quality sound for your entertainment, while still keeping you connected to the world around you; helping you binge the content you love, smarter.
In addition to making the announce films, we created a whole library of assets, arming Dolby for the best launch possible; including website homepage demo videos, how-to films, and photography.
CDs: Josh Smutko & Raul Montes
Art Director: Kailey Riggen
Copywriter: Vincent Morrone