It’s not every day you get to start from scratch. Write a brand’s first headlines, tell them how to look and feel, give them a reason to show up in the world. That’s exactly what we were lucky enough to do with TikTok For Business: the newest self-serve ad platform to hit social. But in a world full of Instagrams, Facebooks, and Snapchats, how do we convince brands to make ads on TikTok, too? Tell them not to.
Senior Copywriter: Lulu Wimberly
Senior Art Director: Kailey Riggen
Shot remotely during quarantine, directed over Zoom by Warner Shaw, Lulu Wimberly, and myself.
CDs: Jason Karley & Bruno Regalo
Produced by: Jake Burnett
Work created at TBWA\Chiat\Day Los Angeles
DON’T MAKE ADS. MAKE TIKTOKS.
In a little jab at the ad world, we set TikTok apart as the only place for businesses to show up as real, flawed and weird, versus as a capital "B" Brand. TikTok users are already so creative (seriously, they will take all our jobs soon) that they can smell traditional advertising from a mile away. So, we renounced it. We also learned a lot of TikTok dances in the process.
REAL SMALL BUSINESSES
In the era of COVID, we wanted to support small businesses as much as we could, so we searched our following tabs for brands that we were big fans of. A few DM reach outs later, we put together an amazing group of small businesses we were lucky enough to create each TikTok with.
