Tasked with re-branding the thinkLA IDEA awards — a celebration of the Los Angeles advertising and marketing communities — we poked fun at our industry’s cult-like vibe by creating “Ideationology,” a cult of creativity and a direct reference to the often over-used word “ideate.” To promote the award show, we created bizarre content and fun social films, asking people to “join us.”
CDs: Alex Delyle & Danielle Hull
Art Director: Kailey Riggen
Copywriter: Vincent Morrone
Work created at Omelet
