GET THERE SOONER

SoFi is the world’s largest student loan refinancing company, and they wanted to take over March Madness to show just that. With a massive 360 campaign featuring TV, OOH, digital, and social we showed audiences that student loans don't have to be such a burden and getting to your goals can happen sooner, with the a little help from SoFi.

CCO: Grant Holland
ACD: Andrew Rutledge & Jimmy Barker
Copywriter: Vincent Morrone
Art Director: Kailey Riggen
Work created at Omelet