KIDS TALK SAFETY

For the launch of the 2017 Mitsubishi Outlander, we created an integrated campaign using some unlikely advocates: real kids. National TV spots and a social content series touted the Outlander as the forefront of safety and technology by allowing kids to speak to complicated safety features in a fun, relatable way.

Mitsubishi liked our campaign so much they decided to make it the center of their booth at the 2016 LA Auto Show. Candace and Caleb were back again to educate fellow car enthusiasts on the Outlander's safety features. In addition, they featured our illustrations, coloring books and magnets at every dealership across the country! 

CCO: Grant Holland
Copywriter: Vincent Morrone
Art Director: Kailey Riggen
Animation & Illustration by: Riley Riggen
Work created at Omelet