FIRST CONTACT

On 8/21, two important firsts occurred in Salem, Oregon: the 2017 total solar eclipse, and the North American introduction of the brand new Mitsubishi Eclipse Cross.

Months before this celestial event, Mitsubishi Motors came to us to help launch this awesome new crossover, and so, our First Contact event was born. We gave ourselves the ambitious challenge of capturing both of these historic events on camera in the same shot, in just under 2.5 minutes.

Adding to the excitement, we invited VIPs and influencers from all over the world to witness the spectacle in-person, while also broadcasting a behind the scenes look on Facebook Live and YouTube Live for fans everywhere to see. 

It was the celestial event of the century, an exciting new beginning for Mitsubishi, and an epic piece of content all-in-one.

CCO: Grant Holland
ACD: Andrew Rutledge & Jimmy Barker
Art Director: Kailey Riggen
Copywriter: Vincent Morrone
Work created at Omelet